What AI projects make sense for a mid-sized Qatari business first?
The ones attached to a workflow that already exists: an AI layer answering the customer questions your team retypes daily, AI lead-capture from WhatsApp chats, or marketing automation that runs lifecycle campaigns without a marketing team. Tarek Abou Rjeily runs three checks before any build — is the workflow documented, does it repeat enough to matter, and is off-the-shelf genuinely insufficient — and only recommends custom AI when all three say yes.