Multi-tenant SaaS · Case study
SmartCRM
SmartCRM is a white-label, multi-tenant CRM that turns the WhatsApp chats where Lebanese small businesses already sell into a structured, AI-organised sales pipeline.
- When
- Apr 2026 — Ongoing
- Stack
- Next.js · Prisma · PostgreSQL · Anthropic SDK · Cloudinary
The challenge
Lebanese small businesses run sales through WhatsApp and Instagram — leads, prices, and follow-ups all live in scattered chats. Generic CRMs go unused because nobody wants to re-type a conversation into a form, and most don't handle Arabic or a cash/USD pricing reality well.
What I built
- WhatsApp screenshot import: drop in a chat screenshot and Claude Vision extracts it into a structured contact record
- AI-tagged smart broadcasting to the right segments
- Kanban sales pipeline with ready-made industry templates
- Full right-to-left Arabic support across the whole app
- Multi-tenant and white-label, so each business runs its own branded instance on a subscription
Highlights
- WhatsApp screenshot import via Claude Vision
- AI-tagged smart broadcasting
- Kanban pipeline with industry templates
- Full RTL Arabic support
The outcome
A CRM small-business owners actually use because it matches how they already work, and a white-label model that lets it be resold to many businesses from one codebase.
Want something like SmartCRM?
Message me on WhatsApp or see all services.