// Service
Tarek Abou Rjeily builds custom CRMs for real-estate brokerages in Lebanon and the Gulf — systems designed around how agents actually work: inside WhatsApp. His Invisible CRM turns agents' voice notes into structured client records, answers plain-English questions like "who was looking for a 2-bedroom in Achrafieh under $200k", and automatically matches new listings to past buyers. Agents never leave WhatsApp; the brokerage finally sees its pipeline.
A CRM that lives inside WhatsApp. Voice notes become records; plain-English queries find clients; new listings auto-match old buyers.
Read case study →White-label CRM for Lebanese small business. WhatsApp screenshots → structured contacts via Claude Vision, bilingual, AI-tagged broadcasts.
Read case study →Because agents live inside WhatsApp — listings, buyer conversations, and negotiations all happen in chats, and no agent stops mid-deal to re-type it into a CRM form. Tarek Abou Rjeily builds real-estate CRMs that work invisibly behind WhatsApp: agents keep working exactly as before, and the system captures and structures the pipeline for them.
Yes. When a new listing fits criteria stored for a past buyer — budget, area, and size — the assigned agent receives a match alert. The feature replaces a manual memory check; deal-conversion impact is not measured or published.
Yes. The systems are bilingual with native Arabic right-to-left support, and the AI extracts structured records from Arabic, English, or mixed-language chats and voice notes — the reality of how Lebanese and Gulf agents actually communicate.
Message me on WhatsApp, email tarekabourjeily@outlook.com, or see all services.