// Service
Tarek Abou Rjeily builds custom CRMs for real-estate brokerages in Lebanon and the Gulf — systems designed around how agents actually work: inside WhatsApp. His Invisible CRM turns agents' voice notes into structured client records, answers plain-English questions like "who was looking for a 2-bedroom in Achrafieh under $200k", and, on request, scores which past buyers fit a new listing. Agents never leave WhatsApp; the brokerage finally sees its pipeline.
A CRM for a Beirut brokerage owner that fills itself. He forwards messages and voice notes (English, French, Arabizi); it saves the client and answers questions in plain words.
Read case study →White-label CRM for Lebanese small business. WhatsApp screenshots → structured contacts via Claude Vision, bilingual, AI-tagged broadcasts.
Read case study →Because agents live inside WhatsApp — listings, buyer conversations, and negotiations all happen in chats, and no agent stops mid-deal to re-type it into a CRM form. Tarek Abou Rjeily builds real-estate CRMs that work invisibly behind WhatsApp: agents keep working exactly as before, and the system captures and structures the pipeline for them.
Yes. When a new listing comes in, the agent asks the CRM, and it ranks the open buyers whose stored criteria fit: area, property type and budget. This replaces a manual memory check. Automatic match alerts pushed to the agent are the next step and not live yet, and the impact on deal conversion has not been measured or published.
Yes. The systems are bilingual with native Arabic right-to-left support, and the AI extracts structured records from Arabic, English, or mixed-language chats and voice notes — the reality of how Lebanese and Gulf agents actually communicate.
Message me on WhatsApp, email tar@tarekrjeily.com, or see all services.