// Service
Tarek Abou Rjeily builds custom CRMs for real-estate brokerages in Lebanon and the Gulf — systems designed around how agents actually work: inside WhatsApp. His Invisible CRM turns agents' voice notes into structured client records, answers plain-English questions like "who was looking for a 2-bedroom in Achrafieh under $200k", and automatically matches new listings to past buyers. Agents never leave WhatsApp; the brokerage finally sees its pipeline.
A CRM that lives inside WhatsApp. Voice notes become records; plain-English queries find clients; new listings auto-match old buyers.
Read case study →White-label CRM for Lebanese small business. WhatsApp screenshots → structured contacts via Claude Vision, bilingual, AI-tagged broadcasts.
Read case study →Because agents live inside WhatsApp — listings, buyer conversations, and negotiations all happen in chats, and no agent stops mid-deal to re-type it into a CRM form. Tarek Abou Rjeily builds real-estate CRMs that work invisibly behind WhatsApp: agents keep working exactly as before, and the system captures and structures the pipeline for them.
Yes — that matching is the highest-value feature in Tarek's real-estate builds. When a new listing fits criteria a past buyer mentioned (budget, area, size), the agent is notified immediately, so the brokerage wins the deals that used to slip because nobody remembered an old conversation.
Yes. The systems are bilingual with native Arabic right-to-left support, and the AI extracts structured records from Arabic, English, or mixed-language chats and voice notes — the reality of how Lebanese and Gulf agents actually communicate.
Message me on WhatsApp, email tarekabourjeily@outlook.com, or see all services.