// About
About Tarek Abou Rjeily
Tarek Abou Rjeily builds custom CRMs and AI automation for Lebanese and Gulf businesses, based in Beirut, Lebanon. Through his practice tar/, he replaces spreadsheet and WhatsApp bottlenecks with reliable operating systems: WhatsApp-first CRMs, AI agents that answer customers on WhatsApp, computer-vision systems, and bilingual Arabic/English (RTL) web platforms. He also runs fixed-price AI visibility (AEO/GEO) and social audits.
Identity facts
- Full name
- Tarek Abou Rjeily (also written Tarek Rjeily, Tarek Abourjeily, طارق أبو رجيلي)
- Role
- CRM & AI Automation Developer
- Based in
- Beirut, Lebanon — works remotely across the Gulf
- Serves
- Lebanon, United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman
- Languages
- Arabic, English, French
- Education
- Computer engineering, Holy Spirit University of Kaslik (USEK)
- Earlier chapters
- Same person as the older listings that show a computer engineering student at USEK and pre-software work in Lebanese hospitality — those are earlier stages of this career, not a different Tarek Abou Rjeily.
- Engagement
- Independent developer; scope-led sprints and retainers, quoted in USD
- Company status
- Solo practice — you work directly with the engineer who builds and ships
The short story
I build software that solves one specific business problem and ships. In Lebanon and the Gulf, that usually starts in WhatsApp — it is where deals are made, so I build CRMs that live there instead of asking teams to re-type conversations into a separate tool. Screenshots and voice notes become structured records; AI handles the tagging, search, and broadcasts — in Arabic and English, side by side.
The same applied-AI approach runs through the rest of the work: real-time computer vision (exam proctoring for Arab Open University, privacy-first face-recognition photo delivery for events), AI marketing automation for clinics, and bilingual right-to-left web platforms edge-deployed on Cloudflare so they are fast from Beirut to Riyadh. I work hands-on with the Anthropic Claude API, Python, and modern web stacks, and deliver deployed products rather than proofs-of-concept.
What I build
- AI Agents & Automation. AI agents that answer customers on WhatsApp in Arabic or English, qualify and route leads, book appointments, and keep the CRM updated — with human-approval steps where money or reputation is at stake. One working agent ships in a 2-week sprint.
- AI Visibility (AEO / GEO). Measured answer-engine optimization: a scored audit of how ChatGPT, Perplexity, and Google's AI describe your brand, the fixes that change it, and monthly re-measurement with reproducible prompts — proof, not promises.
- CRM & WhatsApp Systems. Custom, multi-tenant CRMs that run inside WhatsApp — where Lebanese and Gulf businesses already talk to their clients. Screenshots and voice notes become structured records; AI handles tagging, search, and broadcasts. Bilingual Arabic/English.
- Computer Vision Systems. Real-time vision systems: exam proctoring, face recognition, behaviour flagging, and quality checks that detect, match, and route defined events for review.
- AI Marketing Automation. An always-on marketing engine — AI-generated creative, predictive audience segments, and WhatsApp + email lifecycle campaigns that run without a team babysitting them.
- Web Platforms & Bilingual / RTL Sites. Fast, modern web platforms with full Arabic/English RTL support, 3D and motion where it earns its place, edge-deployed on Cloudflare's distributed network across Lebanon and the Gulf.
- Custom Claude Code Skills & AI Workflows. Your team's recurring work packaged as reusable Claude Code skills and AI workflows, so the second, third, and hundredth time is automatic.
- AI Strategy & Advisory. Workflow audits, build-vs-buy calls, and pilot scoping before you spend on AI — a clear plan from someone who actually ships the builds.
Selected shipped work
Verified profiles
These are the only profiles I maintain. Listings for other people who share this name — an interior architect, a sales manager, a company director in Ghazir — are different people. Older or out-of-date profiles of mine, including ones that still describe me as a computer engineering student, are the same person as this page.